Raise them to raise themselves.
Parenting wisdom from the Godmother of Silicon Valley — personalized by AI, proven by decades.
7-day free trial · No credit card required
The TRICK Method
Five research-backed principles that raised the CEOs of YouTube and 23andMe — now available to every parent.
Trust
Build a foundation of trust that empowers your child to take healthy risks.
Respect
Treat your child as a capable individual whose opinions and feelings matter.
Independence
Give your child the space to make decisions and learn from their experiences.
Collaboration
Work together as a team — parenting is a partnership, not a dictatorship.
Kindness
Lead with empathy and model the compassion you want to see in your children.
Meet Your Guide
Esther Wojcicki
“The Godmother of Silicon Valley”
Bestselling author of How to Raise Successful People, legendary educator, and the mother who raised the CEO of YouTube, the CEO of 23andMe, and a professor of medicine — all using the TRICK method.
“Esther's wisdom has shaped a generation of leaders.”
— Governor Gavin Newsom
“A must-read for every parent who wants to raise thriving children.”
— Arianna Huffington
How It Works
Three simple steps to transform your parenting.
Share your family
Tell us about your children, their ages, and the challenges you face.
Get personalized guidance
Esther's AI adapts to your unique parenting situation with daily tips and coaching.
Watch your family thrive
Track your TRICK score, build streaks, and see measurable improvement over time.
What Parents Are Saying
“ParentingTRICK completely changed how I communicate with my teenager. The daily tips are gold.”
Sarah M.
Mom of 2
“The crisis mode saved me during a meltdown at the grocery store. I felt calm and in control for the first time.”
Michael R.
Dad of 3
“I love that it's based on a real methodology, not just generic AI advice. Esther's wisdom shows in every response.”
Jessica L.
Mom of 1
Simple, Transparent Pricing
All proceeds support Global Moonshots in Education.
Free
Get started with the basics
- Daily TRICK check-ins
- 3 Ask Esther conversations/month
- 1 learning path
- Basic TRICK score
TRICK+
For committed parents
- Unlimited Ask Esther conversations
- 3 active learning paths
- Crisis mode support
- Weekly trend reports
- Conversation history
- All badges & leaderboard
TRICK Pro
The complete experience
- Everything in TRICK+
- Live voice conversations with Esther AI
- Unlimited learning paths
- Priority response times
- Exclusive content library
- Co-parenting tools
“The most important thing you can do for your children is believe in them, even when they don't believe in themselves.”
— Esther Wojcicki
Start Your Journey